As the Sunfoil Dolphins players and team management ready themselves ahead of their departure to India this weekend for the 2014 Champions League T20, there was more good news for the Durban based franchise after their recent confirmation of two new partnerships ahead of the 2014/15 season.
With title sponsors Sunfoil as well as a host of other sponsors who have been associated with the Dolphins brand over the past few years, the acquisition of TK Sports as apparel and helmet suppliers and the partnership with Durban Tourism are two exciting new additions.
“It’s great to have the likes of Sunfoil, Suncoast, East Coast Radio, MANCOSA, Hirsch’s and all our other loyal sponsors who have stood by us over the past couple of years, back again this year,” said Sunfoil Dolphins CEO, Jesse Chellan.
“I’m also very excited to announce two new partnerships for the upcoming season.
“TK Sports have come onboard on a three year deal as supplier of both Dolphins apparel and helmets while we are also extremely proud, especially ahead of the upcoming Champions League, to announce that we will bear the Durban Tourism logo on the back of our shirts as we look to help take Durban as a destination to the rest of the world,” he added.
TK Sports, a familiar brand to the hockey world, burst onto the cricket scene with partnerships with IPL franchises Kings XI Punjab and Sunrisers Hyderabad and the South African branch
“We’ve been trying to get involved with a South African cricket team for some time now, having been involved with a couple IPL teams already and so we had a bit of a brain storming session about a year ago and it was then that we decided how we wanted to go about aggressively breaking into the South African market,” explained TK Sports South Africa’s Managing Director, Rassie Pieterse.
“We were looking for the right partner who fitted our business model and after meeting with Jesse (Chellan), we could see the Dolphins were very specific about what they wanted to do and achieve and it became clear to us as to whu the Dolphins were the number one team in the country.
“So, from ourside who could be a better partner to be associated with than the Dolphins? We’re very excited about the new partnership and are definitely looking forward to seeing them in action this season.”
The partnership between one of Durban’s top sporting brands and the local tourism authority was one made with the bigger picture kept top of mind throughout as the city looks to make inroads both nationally and internationally.
“The Dolphins are central to the city both in terms of location and activity and with India being a strong target market Durban’s from a tourism point of view, we thought it was only appropriate that we aided in carrying the message of the city into India during this important time for us.
“We hope, through our new relationship with Durban Toursim, to communicate that Durban is a beautiful and great city,” added Chellan.
With a new apparel sponsor comes a new design of the Sunfoil Dolphins’ kit however it wasn’t a process without a regular toing and froing.
“We’ve been in close communication with Lance (Klusener) as coach of our Dolphins side for some time now, trying to meet his vision of what the kit should look like,” said Chellan.
“We were looking to come up with a new look that not only stood out but represented all the good things about the Dolphins as well.
“There is a strong emphasis within the new design that represents where we as the Sunfoil Dolphins come from – the city of Durban as well as the province KwaZulu-Natal as a whole.
“There is a particularly strong Zulu flavor to the new kit – speaking of the proud cultural heritage of the region.
“This can be seen through the bigger shield on the front of the shirt and multiple smaller shields on the sleeves, the two green shapes down the sides of the kit represent the horns of cattle while the green print down the side is symbolic of Nguni cattle hide.
“Durban is also renowned for its beautiful beaches that millions of locals and tourists enjoy year-round. The flowing stripes across the shoulders of the shirt are a symbol of the waves of the ocean, echoing those seen in the Durban Tourism logo.”
Dressed to impress and with a solid pre-season preparation pahse behind them, it is now time for the men from KZN to hop onto a plane and head for the field of India where they will get their 2014/15 season underway.
“We look forward to a fantastic Champions League and are sure the players will do us proud in India before coming back home for another great domestic season,” said Chellan confidently.
Have a look at the video below to hear more from TK Sports South Africa’s MD, Rassie Pieterse: