Positive outcomes at CEC conference

The bi-annual Cricket South Africa (CSA) Chief Executives’ Conference (CEC) was given the thumbs up by all in attendance at the conclusion of the two-day meeting held in Johannesburg this week.

JesseChellanAffiliate and Associate CEO’s from around the country along with CSA’s Commercial Partners and the South African Cricketers’ Association (SACA) actively engaged in discussions with a common goal in sight – to further improve and strengthen cricket on and off the field.

The theme of the conference was “Moving from understanding the issues to implementing solutions” and was in line with one of CSA’s strategic objectives, Operational Excellence.

Various issues came under the spotlight including the new Operating Model for the Franchises, Affiliates and Associates to implement; the challenging issue of match day stadium attendances; and early insights into CSA’s Marketing, Commercial and Ticketing plans were laid out for the forthcoming season.

In a move to ensure a more comprehensive understanding, the Franchises presented their own plans for the new season.

“I think the standard of contributions we saw over the two days says a lot about the work that is being done and it was certainly a lot more positive than last year. There is also a much clearer understanding of what we all need to do,” said CSA Chief Executive, Haroon Lorgat.

Lorgat also explained some of the key outputs that the Associates and Affiliates need to keep in mind as they prepare for the season ahead.

“A key objective for each one of us is to ensure at the very least a break-even in our operations. There is a much clearer understanding of the need to be commercially viable alongside development and winning competitions and it is most encouraging to see us working together to find solutions,” added Lorgat.

Affiliate and Associate CEO’s also left the Conference feeling confident and upbeat.

“Every affiliate needs to learn from the other one as somewhere along the line somebody is doing something you are not doing,” explained North West Cricket Union CEO, Heinrich Strydom. “We are here to learn and I think there are a lot of ideas coming to the table. We have also thought about a lot of things because of the idea that CSA has to measure everything you do, so you have to use best practices in the way going forward.

“Our involvement forces us to buy in to what is happening and to be able to take decisions as a collective. This will enable us to take cricket to the next level. Things are definitely improving, there is definitely transparency, there is more accountability, but what is important is that we are taking decisions as a team,“ said Border Cricket CEO, Thando Booi

“I think being clearer what our core challenges are is what I took out from the conference. There is far more focus on getting things done. The sense of energy within the room is greater and Haroon (Lorgat) and the leadership team of CSA have done a really good job in terms of galvanising everybody and bringing new ideas to the table,“ added Jesse Chellan, CEO of KwaZulu Natal Cricket Union

Audio and Video from the conference is available on www.csamedia.co.za – Interviews available in English, Afrikaan and Xhosa.

Cricket South Africa