As Sahara Stadium Kingsmead’s ticket office opens its shutters to the public ahead of August’s opening encounter of the upcoming bumper international and domestic cricket season, a wave of innovation and freshness has started to wash over the home of the Sunfoil Dolphins as revolutionary developments at the facility seek to offer fans a dramatically heightened ‘Kingsmead Experience’.
New Sunfoil Dolphins CEO Pete de Wet’s arrival has brought with it a clear strategy of tackling the problem of waning spectator numbers that sport the nation over currently faces.
“It is no secret that attendances at live sports events have dropped in recent years,” confirms De Wet. “We at Sahara Stadium Kingsmead aim to become the exception to the rule though and to do this we need to get back to basics and focus on why our fans love watching live cricket.”
“Our team is a strong one and, under the leadership of Lance Klusener and his coaching staff, is playing a great brand of cricket so I don’t believe that is an issue.
“What I do point fault at is how I believe Sahara Stadium Kingsmead has lost its identity over the years; the essence that makes coming to watch the Sunfoil Dolphins a highlight for our fans.
“We need to ensure our fans have a great experience from the time they purchase their ticket, right through to when they leave their parking after the game and that is where we are focusing much of our energies this season!” he adds.
In an era driven by technology, Kingsmead itself is set to enjoy a technological makeover ahead of the fast approaching season as it becomes the first ever cricket stadium in South Africa to boast a full colour LED scoreboard.
“We are extremely excited to bring such an innovation to the fans ahead of the 2015/16 season!
“This will change the way our fans experience the game at our stadium and is the first of a number of improvements planned for this season!,” says De Wet.
A number of other ambitious initiatives have also been set in motion with the aim of ensuring that when fans arrive at Kingsmead, they are treated to an entertaining day or night out with friends and family.
“We are improving our ablution facilities and working closely with our vendors to ensure that the food and beverage offering is a superior one,” confirms De Wet.
“We are also working on a number of match day activations that will begin to recapture the essence of the ‘Kingsmead Experience’.”
Four international clashes, including South Africa’s KFC T20 International on Friday 14 August and Momentum One Day International on Wednesday 26 August clashes against New Zealand, add even greater spice to the already mouth-watering mix of domestic action that lies ahead in 2015/16.
Fans are urged to purchase their tickets early and come in their numbers to support both the Proteas and the Sunfoil Dolphins this season, all the while enjoying the new and improved ‘Kingsmead Experience’.
Tickets are on sale now and are selling fast so be sure to buy yours at www.ticketpro.co.za or at the ticket office at Sahara Kingsmead which is open Monday – Thursday from 09h00-15h00 and Friday from 08h00-11h30.