Two brands synonymous with KwaZulu-Natal’s unique lifestyle offering today celebrated a renewed partnership. East Coast Radio and the Sunfoil Dolphins announced details of their strengthened synergy at a media breakfast at The Platinum Club, Sahara Stadium Kingsmead.
“We believe there is a strong synergy between the two brands. Both are passionate about KwaZulu-Natal and both are fun but both of us are serious about what we do,” says East Coast Radio’s General Manager, Boni Mchunu. “We look forward to working closer with the Sunfoil Dolphins, and having a stronger brand presence at Sahara Stadium Kingsmead. We want to get back to the days of full stadiums, a wonderful family and fun atmosphere for all the home matches.”
The partnership sees East Coast Radio’s logo included on official Sunfoil Dolphins’ kit. The station will have access to players at all times and will also broadcast from the Sahara Stadium Kingsmead during key matches.
“This is an important milestone for the Sunfoil Dolphins,” says the team’s CEO, Pete De Wet. “East Coast Radio has been a loyal partner of our franchise for many years and I am very pleased that we have extended this relationship. This support goes a long way towards ensuring that our fans are up to speed with everything that is happening at the Sunfoil Dolphins.”