Cricket in KwaZulu-Natal has enjoyed a long standing partnership with home appliance giant Hirsch’s and the successful partnership will continue to build their innings after the recent confirmation that Hirsch’s has extended its sponsorship of the Sunfoil Dolphins until April 2018.
The family owned, Durban based home appliance company has now backed the Dolphins for 26 consecutive years.
“It has been a proud and long association that we at Hirsch’s have enjoyed with the Dolphins and one that we look forward to continuing over the coming two years,” says Hirsch’s founder and CEO, Allan Hirsch.
“We are a company driven by passion and that passion spills over into the people of KZN and its sporting heroes as well.
“This passion goes right back to the early days when I started watching cricket at Kingsmead’s Castle Corner and when the likes of Barry Richards, Lee Irvine and Mike Proctor left the province I asked the question ‘Why don’t local businesses sponsor local sportsmen?’.
“When Hirsch’s was able get involved with sponsorship, we sponsored individual players in our early days and are still involved with mentoring and sponsoring individuals today as well the Dolphins as a team,” he adds.
An appliance repair man who became an entrepreneur, Hirsch and his wife, Margaret started their family run appliance business in a tiny showroom in Umhlanga Rocks Drive, Durban, in 1979 with just R900 that they had saved.
Since then Hirsch’s has however grown into a chain of mega appliance and home furnishing stores in KwaZulu-Natal as well as the Western Cape and Gauteng and by the end of 2012 topped the R1 billion turnover milestone.
Through its seventeen branches and concept stores spread throughout South Africa, Hirsch’s has been a name synonymous with service and brand excellence in the home appliance industry since its launch 37 years ago, while also developing strong ties with cricket in the Kingdom of the Zulu for nearly three decades.
“I am really pleased that Hirsch’s have agreed to extend their association with the Sunfoil Dolphins for a further two years,” says Sunfoil Dolphins CEO, Pete de Wet.
“Both Allan Hirsch himself and his Hirsch’s company have been loyal supporters of cricket at our Franchise and the role that Allan plays in mentoring some of younger players is an added, invaluable asset to our set up here in Durban.”